Behavioural Insight promotes TBC treatment in RTC

3 Aug 2017

CBEH Seminar: 9 August 2017 1:30pm–2:30pm

Level 6,Colin Clark Building (#39), School of Economics Boardroom, Room 629

Successful Tuberculosis (TB) treatment is critical for reducing transmission and lowering treatment costs.  Mobile health interventions incorporating behavioural insights promise to increase treatment success, but have largely fallen short of expectations.  We developed a cost-effective mobile health intervention involving daily self-verification of medication adherence alongside support and motivation, based on proven behavioural insights.  We tested whether it improved treatment outcomes in a randomized control trial involving 1189 TB patients in Nairobi, Kenya.  Our intervention led to an estimated 5.3% increase in successful treatment, and achieved targets set by development agencies such as USAID.  The intervention increased treatment success more for individuals who were otherwise less likely to successfully complete treatment (e.g., slum dwellers, the unemployed).  We detail the key behavioural insights employed and their adaptation to the particulars of this setting, but also how our methods and results might 'generalize' to other settings.

About the Speaker

Dr Erez YoeliDr Erez Yoeli is a research scientist at Harvard’s Program for Evolutionary Dynamics and Co-Director of the Yale Applied Cooperation Team. He uses game theory to study puzzling aspects of people’s sense of rights, ethics, and altruism, and subsequently applies the lessons from this work to real-world problems. As such he has worked on increasing energy conservation, improving antibiotic adherence, and reducing smoking in public places.

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